People only find you by name
Customers who already know you can find you. Those searching for your service or your town end up with other businesses.
SEO and local SEO for small businesses
Get found for the right services. SEO starts with what prospective customers search for and how your website performs today. As an SEO agency for small businesses, we identify useful improvements, help you choose which ones to make, then take on what we agree: technical fixes, page content or local SEO.
When to hire an SEO agency
A business can have a good website and still be hard to find. The gap is often between what your customers search for and what your pages say.
You’re not sure where to start
An online tool handed you a long list of warnings, without saying which ones matter for your business.
Your website and Google profile don’t match
Hours, services, address or service areas differ from one place to another, or nobody looks after the profile.
Your website just changed, or is about to
After a redesign, pages Google knew about dropped out of results. Or you’re planning a redesign and want to keep what works.
SEO audits, technical fixes and content
Observe, prioritize, then act. Each project is scoped before work begins. The assessment, technical fixes and content are separate pieces of work: you can hand us one of them or several.
SEO audit
Review the agreed scope: pages, content, structure, indexing and technical obstacles. Findings are tied to your priority services, then turned into ranked actions.
Technical fixes
Carry out the fixes you approve on your existing website, WordPress for example: titles and descriptions, page structure, internal links, redirects, indexing or structured data that matches the visible content.
Page content
Clarify or write your service pages so they answer your customers’ questions, based on your information and with your approval.
Local SEO services
Make your website and Google Business Profile consistent with the areas you actually serve, depending on your business’s eligibility.
Local SEO: your website and Google Business Profile
Your website and Google profile serve complementary roles. Scope depends on your activity, eligibility and the areas you actually serve.
Answer local searches
Identify relevant searches and check that your pages clearly describe your services and the areas you serve.
Check useful business information
Depending on your business eligibility and agreed access, check contact details, services and other Google profile information for consistency with your website.
Agree on the work
The assessment, website corrections and profile changes are scoped in the engagement. No Google ranking is guaranteed.
SEO and Google’s AI answers (GEO)
The AI-generated overviews in Google draw on pages from the web. According to Google, the usual SEO best practices are what apply, including for what is sometimes called GEO, or generative engine optimization.
An indexed, eligible page
To be a possible source, a page must be indexed and able to show a snippet in search results. The assessment checks crawler access, indexing and allowed snippets.
Clear answers in text
Explicit questions, direct answers, key information in text rather than images, and structured data that matches the visible content.
No guaranteed inclusion
Google doesn’t require special markup or an AI-specific file, and inclusion is never guaranteed. Nor do we promise citations in other AI assistants.
How an SEO project works
The steps are the same for a standalone audit and a broader project; timing depends on the number of pages and the access available.
Understand your services
Clarify your priority services, your customers, the areas you serve and the searches worth targeting. Check access to Search Console, the website and the Google profile.
Agree on the scope
A proposal sets out the pages reviewed, the work selected (audit, fixes, content, local SEO), deliverables, schedule, price and expected external costs.
Review and prioritize
Explained findings, then actions ranked by their value for your services and the effort involved.
Carry out the agreed work
Fixes, content or profile updates, with your approval. Once changes are made, check that the pages concerned are indexed.
Follow agreed indicators
Read Search Console data and, when tracking is in place, the enquiries received. Ongoing support can be offered separately.
What an SEO project includes
The exact list depends on the work selected.
Audit report
Explained findings for the agreed pages and scope, with examples from your website.
Prioritized action plan
Actions ranked by their value for your services and the effort required, with who can carry them out.
Page recommendations
Target searches, title, description and structure proposed for each selected page.
Completed fixes or content
Depending on scope: fixes implemented, pages revised or written, indexing checked.
Google profile review
Depending on eligibility and access: gaps found with the website and agreed changes.
Follow-up indicators
A Search Console starting point and agreed indicators for reading progress.
What’s included in an SEO project, and what isn’t
Google decides the rankings
Google decides how results are ranked and displayed, and they vary by search, location and device. We agree on actions and indicators; no ranking, number of visits or number of enquiries is promised.
Separate pieces of work
An audit delivers findings and priorities. Fixes and content are carried out only if they’re part of the scope; changes your website can’t support are assessed separately.
Accounts and external costs
Search Console, your website and your Google profile stay in your business’s name; you give us access. Any external costs, such as a tool or licence, are listed in the proposal along with who pays for them.
SEO FAQ
Does an SEO audit include the fixes?
Not necessarily. The assessment, technical fixes and content writing are separate scopes; your proposal specifies what’s included. The fixes can also be handled by whoever manages your website, using the action plan.
How do we track progress, and can you guarantee a ranking?
We agree on indicators at the start: indexed pages, queries and clicks in Search Console, and enquiries received when tracking is in place. No ranking can be guaranteed: Google decides the order of results, and it varies by search, location and device.
Isn’t SEO free?
Appearing in Google’s organic results doesn’t cost anything. The work behind it does take time: understanding searches, fixing the website, writing useful pages and checking what changes. That’s the work you can hand over to us, in whole or in part.
Does SEO still matter with Google’s AI answers?
Yes. According to Google, its AI-generated answers draw on pages that are indexed and eligible for a snippet; SEO best practices remain the foundation. No special markup is required, and inclusion is never guaranteed.
Can I do local SEO myself?
Much of it, yes: keep your Google profile up to date, ask customers for reviews and use the same contact details everywhere. We can also run the audit and hand you an action plan to carry out yourself.
See all our services
These are the kinds of SEO projects we take on for small businesses in Quebec. The audit, technical fixes and content are separate pieces of work: you can hand us one of them or several.
Audits
- SEO audit of your website
- Technical SEO audit
- SEO strategy for a small business
Fixes and content
- Technical SEO fixes on your website, WordPress for example: markup, indexing and performance
- Keyword research and a plan for the pages to create or revise
Local SEO
- Local SEO for your website, based on the areas you serve in Quebec
- Google Business Profile optimization, depending on your business’s eligibility
AI answers (GEO)
- Preparing your pages for Google’s AI-generated overviews (AI Overviews)
- Generative engine optimization (GEO) and AI search optimization, with no promise of being cited by an AI assistant
- What Google’s AI answers change, or don’t, for your SEO
Making the right call
- A clear explanation of how SEO works, applied to your website
- An estimate for a local SEO project, with what affects the cost
- Help choosing between SEO and Google Ads, or combining them
Let’s talk about your SEO.
Send us your website address, the services you want to be found for and the areas you serve. Let us know whether you have a Google Business Profile and access to Search Console. We’ll reply with the next steps.